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CaptionChoice FM has secured a two-year deal with Viacom for an outdoors advertising campaign in the surrounding areas of Notting Hill for Carnival 2004. This will be the first time Choice has ever invested in such a major campaign. In addition Choice have teamed up with O2 to broadcast carnival live from the Elgin Bar right in the heart of the Carnival route! Choice FM’s street dance team will be displaying their talents as well as joining the crowds giving away Choice FM branded merchandise. The 2-week campaign commencing on 16th August consists of branding at three of the tube stations in the area Notting Hill Gate Westbourne Park and Latimer Road. Ticket gateways escalators and tunnels will feature the Choice FM adverts. In addition both bridges in Ladbroke Grove and Portobello Road will be covered back to back with Choice FM banners. So don't forget to look out for the Choice FM logo! The adverts will simply highlight the Choice logo and the message “London’s No.1 for Hip Hop & R&B”. The artwork will reflect the music including images of rappers and a singer. It will also have the different distribution channels where Choice can be heard. The London Notting Hill Carnival attracts over 1.5 million people from all over the world and it is Europe’s biggest carnival. Commenting on the campaign Managing Director for Choice FM Graham Bryce said: "We are absolutely delighted to have such a major presence at Carnival this year. Choice FM is proud to be able to support and be a part of Europe's largest celebration of black music and culture."
Headlinecarnival live from the Elgin Bar
Copyright Noticechoicefm.com
Date Created20/04/Aug-
URLhttp://www.choicefm.com
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choiceFMcom.jpg 36 Kb 08/05/2004 215 0.00 (0 votes)

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